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Inside the Boardroom

On our famous online book store you find far over 60.000 books on strategy but only a good 4.000 on strategy execution or implementation. There are far more universities that offer marketing and only a few on sales as a major. Creating the ambition, the project goals, the strategy is a cool thing and requires great thinkers. Taking the things to daily execution requires an additional skill which is rare, may be perceived as boring but is the key success factor for every company.

You receive a new project and on the first view it looks complex and you need to get your arms around it. How can you structure a complex situation to discover various perspectives and approaches. At C-Level you may not even have all the information or expertise to resolve it on your own. Some ideas that worked for me.

You may have seen the rise of tech companies at the end of 90th of last century. Web Content, eCommerce and startups were the exciting topics, til the point when the dotcom bubble burst. It was the time when salaries went crazy in this sector, the company evaluations and stock markets were on all time high and venture capital market was overheated.

Marketing budgets are always a discussion topic. What can a CEO expect if a percentage of revenue is spent for corporate marketing? Have the goals been defined and expectations aligned. Marketing can not meet expectations if the ecosystem is not supportive. Let's have a deeper look in the B2B sector and the dependencies.

Every single day, when you open Social Media, you got told that there is a New Work and new leadership skills. It is indisputable that leadership has changed from decades ago and that is rightly so. In the light of the new resignation and war for talent, great leadership skills are fundamental for every company. But we should not miss out Expertise as a skill.