Does age matter when filling top positions
Dieter Weißhaar • November 11, 2022
Officially age is not a criteria and it should not be one but...
Hiring a top manager or executive should be driven by best fit to the role, not by age, gender, ethnic etc., something almost everyone can agree on in the modern world. Is this really true for the age? Age is not experience. Experience is gained by the time being in relevant positions or exposed to challenges but you need to be a couple of years in business to be experienced. Digital natives, self-motivation, energy and drive may be more present in younger generations.
This not about discussing if aged executives have a tougher way to go to get a board seat or that younger people have better and modern skills. It is about a realistic judgement if age matters.
Experience
is a big plus of longer serving executives. Experience comes from exposure to business situations and challenges in different roles over time. But experience although comes from the past and it needs to be evaluated if the patterns can be transferred to the future. Depending on the position, it can be discussed if the new executive needs 5, 15 or 25 years of relevant experience which influences the age of the relevant candidate set.
Understanding latest trends
and changed consumers behaviors may be something younger position holders can bring to the table. It may be a plus on the decision matrix if you are a digital native with deep knowledge on social media to run a young consumer driven B2C business. These skills are more likely to be present at younger candidates but it can be a false quick assumption, so a check is important as there are really great B2C executives at different ages.
The company culture
may as well be a factor as an aged executive may not work well in start-up culture where the average age is below 30 years. At least it may be considered a higher risk to choose an elderly executive.
The work life balance
requirements have changed between generations. Baby Boomers were used to work long hours to achieve their goals; the job in many cases had come first and results would pay out in career development. Today work-life balance
is rightly far more important and younger generations may not accept to take a role where work-life balance can not be achieved. The perspective on how to master a top position can different between the generations.
All the soft factors for choosing a candidate like empathy, strategic thinking, leadership skills can be achieved at almost all ages in business life. This will not make a huge difference. It is more about looking at the relevant skills for the role.
Perspective
may be most relevant. It makes potentially less sense if you hire a 60 year old board member who intends to retire at 64 if you build up the future leadership of a company. You may well ask this person to join the advisory or supervisory board to coach younger executives. But if you are in a transformation phase like a tough economic situation where you need to act fast, this person could be the right choice to act from experience quickly and with high confidence. Going for the next decade leadership team your target age is more likely in the 35-50 year old target group. Having enough relevant experience and time in business to make a long term difference.
Diversity
is important to great teams and will drive performance and innovation - no question. Age is just one of the criteria of diversity. Having a good gender and ethnic mix is something every company can achieve but is this really true for age in every boardroom. Age is much more depending on the challenges and goals ahead to choose the right candidate to lead your business. Restructuring, raising money or selling a company is nothing you can do perfectly without any experience.

On our famous online book store you find far over 60.000 books on strategy but only a good 4.000 on strategy execution or implementation. There are far more universities that offer marketing and only a few on sales as a major. Creating the ambition, the project goals, the strategy is a cool thing and requires great thinkers. Taking the things to daily execution requires an additional skill which is rare, may be perceived as boring but is the key success factor for every company.

You receive a new project and on the first view it looks complex and you need to get your arms around it. How can you structure a complex situation to discover various perspectives and approaches. At C-Level you may not even have all the information or expertise to resolve it on your own. Some ideas that worked for me.

You may have seen the rise of tech companies at the end of 90th of last century. Web Content, eCommerce and startups were the exciting topics, til the point when the dotcom bubble burst. It was the time when salaries went crazy in this sector, the company evaluations and stock markets were on all time high and venture capital market was overheated.

Marketing budgets are always a discussion topic. What can a CEO expect if a percentage of revenue is spent for corporate marketing? Have the goals been defined and expectations aligned. Marketing can not meet expectations if the ecosystem is not supportive. Let's have a deeper look in the B2B sector and the dependencies.

Every single day, when you open Social Media, you got told that there is a New Work and new leadership skills. It is indisputable that leadership has changed from decades ago and that is rightly so. In the light of the new resignation and war for talent, great leadership skills are fundamental for every company. But we should not miss out Expertise as a skill.